October17 Media

One of the key features for ecommerce based websites is the ability to maintain potential customers through the purchase process. Here’s a nifty little online marketing strategy trick that October 17 Media employs to increase online purchases by specifically targeting those who leave the sales funnel.

Simply add a pop-up window that appears when someone tries to navigate away from the order form page without completing it. On that pop-up page offer a ‘limited-time offer’ that entitles them to a special deal for first time purchasers.
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I write a personal blog outside of the October 17 media blog. I’m always on the hunt for really good content to share with my visitors. One of the places I often frequent for news articles and blog posts that I can comment on or link to is Blogs.com.

Blogs.com is where you can find the best in blogs and see what topics top bloggers are buzzing about.

So, why is Blogs.com important to you as a business owner?
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The other day I was meeting a business colleague at a Starbucks in downtown Vancouver (We’ll call her Suzy). Suzy specified the meeting location and when I got to our meeting spot (10 minutes early, of course!) Suzy was no where to be found and there wasn’t a Starbucks in site! So, what did I do?

I yanked my iphone from my bag and:

1. Used Google maps to find the closest Starbucks according to my locations. Then I utilized the GPS function to plan a route to the Starbucks.

2. Since Suzy isn’t a regular client, I didn’t have her phone number in my iphone. I used Safari on my iphone to find her company’s website and then located the contact page. I called her office and got her cell phone number from the receptionist.
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Are you a lawyer, dentist, accountant or engineer or other professional and looking to buy a domain name?
Before you register one, consider the .pro extension. Here’s why:

What are .pro domains?
The pro-domains are an exclusive domain that are available for pre-registration now. All licensed and credentialed professionals and professional entities are eligible to pre-register pro-domains. At this time, only members of the medical, legal, accounting and engineering professions, licensed in the United States, Canada, Germany and the United Kingdom, are eligible to register a .Pro domain. Though, a .PRO domain is not restrictive; any business can register once the pre-registration period is over. If you have a business license, you are likely to be eligible to register a .pro domain.

Why buy a .pro domain?
Professionals spend years of schooling, training and preparation to pass exams and finally achieve a license to practice in their field of specialty. Along with maintaining their image and credibility through work experience, a professional must earn the trust of his/her client. This is easy to establish in person, but difficult to convey over the Internet. In the physical world, professionals and their clients can have private and confidential discussions, face to face or telephonically. To ensure trust online and conduct business with propriety, communications and transactions must remain private and secure. RegistryPro offers a way to solve this challenge with the new Top Level Domain (TLD) extension.

Need help implementing and learning how to use your new .pro domain? Give us a shout! We provide services that help you utilize the new domain to its fullest from forwarding, blogs, to developing new custom websites (our sister company Syntric Design does the most amazing web design!).

Why can .Pro domains can improve your search engine rankings?
Seach engines like Google rank your listing higher if a keyword from a search is in your domain name. So, a good idea is to get these names with .pro, when they are not available in .com.

It’s well known that placing keywords in a domain name can give your site a major boost on search engines. Smart marketing pros often buy keyword-phrase domain names and use them as doorway to boost traffic to their sites.

Been thinking about SEO (Search Engine Optimization) lately? We do a lot of that and if you need an expert to give you suggestions, we’re here to help!

How to buy a .pro domain?
We can help you to choose a domain and find out what SEO terms would be best to buy. From now until August 31st, 2008, you can reserve your .PRO domain. DomainPeople is one of the only companies offering this opportunity. Reserve the domain you want before it’s gone.

On September 8th, the Registry will officially open up the registration period and any professional around the world can register the domain you’ve been dying for. All .PRO domain names can be registered for only $49.95/year.

We get a lot of people who come to us and tell us their sad stories of how much they’ve spent creating their beautiful websites. How great they look! How wonderful they are! But, no one is coming to them and they’re not receiving any leads or sales. Worst of all, they have no idea why.

Never fear, October 17 Media is here!

We have the answers… and the online marketing solutions. For those businesses who want to test the waters before investing more of their budget into their marketing, we recently created the….

“INTRO TO ONLINE MARKETING PACKAGE!”

We make it easy for you to get started with Online Marketing! If you’ve spent a bundle on your website and want it to do more for you, or if you want to better leverage your website as a tool to help you get more high quality leads and sales, we can help.

Sign up for the Intro to Online Marketing package and receive:

• Website Usability Review
  Learn what’s working on your website in terms of the ease with which visitors are able to navigate your site and obtain information. Receive feedback and recommendations for improvement on your website’s Search Engine Optimization.
• Online Marketing Action Plan
  A customized list of recommendations outlining where your online marketing dollars would be most effectively spent to meet your unique needs and deliver return on your investment.
• Implementation of Google Analytics
  Set up of a very accurate and robust web statistics package on your website. Google Analytics can tell you who is coming to your website, where they’re coming from, what keywords they’re using to find your site, and what they’re interested in on your website once they’ve arrived.

Cost: $355.00 plus gst

Get in touch with us today and we can start to get your website performing the way it should.